Вольный перевод статьи на замечательном сайте Webdesignerwall, с моими комментариями и замечаниями.
Итак, что бы ваш текст было удобнее читать, нужно превратить его из серой однородной массы в “золушку”, а именно использовать цвета, шрифт, пространство между строк, чтобы визуально выделить основные элементы и сделать чтение комфортным. Все это, как вы уже догадались, приведет к повышению уровня юзабилити сайта.
Правило 1. Используйте разный размер шрифта.
Для заголовков это теги h1 h2 и font-size не меньше 20px. Увеличиваем размер ( и толщину соответственно) заголовка – делаем его важнее. Самые главные заголовки выделяют тегом h1.
Уменьшаем – делаем менее значимым.
Правило 2. Тип шрифта.
Используйте разный тип шрифта. Например заголовок шрифтом с засечками, текст – без.
Набор шрифтом для web достаточно ограничен, поэтому можно использовать Photoshop и с помощью
- CSS вставить картинку с текстом в background, вместо самого текста
- Использовать Flash, Javascript+Flash = любой шрифт динамически.
Правило 3. Цвета
Используйте цвета, для букв, для ссылок, для заголовков.

Правило 4. Cases – или по-русски использование букв в верхнем регистре или просто больших букв.

подходит для небольшого текста, избегайте использовать для длинных фраз

Правило 5. Стиль и декорирование.
Не выделяйте текст подчеркиванием, это путает пользователя. Ведь он привык видеть подчеркнутыми ссылки. Можно выделить курсивом текст, можно увеличить шрифт, использовать тег <strong>.
Правило 6. Использование цитаты.
Для цитирования есть тег blockquote. Его можно применять как по прямому назначению, вставить цитату, так и для выделения важной части параграфа визуально, с помощью цвета и отступов.
Правило 7. Использование пространства – между букв, строк, параграфоф.
- Расстояние между блоками – регулируется padding, margin
- Расстояние между параграфами – регулируется padding, margin
- Расстояние между букв (Tracking) –
letter-spacing - Расстояние между строк (Leading)-
line-height - Отступы (Indentation) -
paddingormargin, blockquote
В итоге общая картинка должна выглядеть так

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Хорошая статейка, я в принципе этих правил и придерживаюсь, может конечно и не полностью, но тем не менее. Шрифт с засечками это как понимать?
Казалось бы прописные истины. Но когда смотришь на последнюю картинку, что это действительно золушка, а не серая масса.
Хорошие советы, почаще бы им следовали люди было бы интереснее читать многие блоги. Я бы ещё добавил использование графики в умеренных масштабах.
to Заводской раб
Засечки – это штрихи, обычно в начале или в конце буквы, например у шрифта типа Arial засечек нет , а у Georgia есть. Попробуйте в html редакторе посмотреть, разницу сразу увидите.
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